Peach acquires Adtoox

Peach + Adtoox

London, 29 April 2021 – Today, global video ad management platform Peach announced it has acquired Stockholm based ad delivery company Adtoox

Expanding its footprint into new markets, Peach will name Stockholm its Nordics Hub, with commercial and technical staff on the ground. The acquisition will deliver local services in Sweden, Denmark, Norway and Finland to Peach’s customers globally. Adding innovation across a wide range of services including ad distribution, research and online advertisement, Peach will bring new digital products to Nordics customers for a true omni-channel experience.

“We are excited to welcome Adtoox to the Peach team. In the 14 years since founding Adtoox Emil and Oskar have built a strong team and product range, which is a leading platform used by brands, agencies and media owners to deliver ads in the Nordics. We have a shared vision of making it easy for our customers to manage the workflow of advertising content and data between brands, production companies, agencies and media owners,” said Ben Regensburger, CEO at Peach.

“Peach has a history of attracting local entrepreneurs to join us in creating a global technology company with strong local roots. We now have strong local hubs across the world in London, Tokyo, Sydney, Santiago and São Paulo and now Stockholm, covering EMEA, APAC and LATAM regions for our customers.”

Initially launched in 2007 as an alliance with the ‘Committee of TV Advertisement’ in Sweden (an industry body with representatives from the media agencies, broadcasters and the advertiser association), Adtoox was founded by Emil Brolin and Oskar Milton.

“Adtoox delivers a wide range of services within the scope of ad distribution, research and online advertisement. Our objective has been to deliver the easiest, most reliable and powerful ad management service in the market supported by the best customer relations team our users have ever experienced. We love what we do and take great pride in the services we provide and the relations we have built,” said Emil Brolin, CEO at Adtoox.

“We are very impressed by what Peach has achieved during this last year and we see a very strong match between our companies. Peach has shown great dedication to drive innovation forward, especially within online advertisement solutions. By uniting with Peach, Adtoox customers will not only enjoy a network that reaches across the globe, the combined innovation between both our companies will translate into new products and services never seen before.”

Adtoox the product will continue to be in operation. Adtoox customers will be able to access it in the same way as before and, in the immediate term, the service won’t change.

The acquisition takes effect immediately.

About Peach

Global video ad management platform Peach, manages the world’s advertising content and makes it easy for brands, agencies and media owners to collaborate with each other on a global scale.

Since 1996, Peach has been shaking up the way advertising is distributed and powering the world’s most ambitious creative. Broadcasters around the world rely on Peach every day.

Operating across over 100 countries worldwide, the Peach technology has revolutionised ad industry workflows, replacing laborious manual tasks with automated processes, and offering efficiency, visibility and security. Its technology simplifies complicated ad delivery processes and ensures all ads arrive at their destinations in perfect condition. 

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